Product Portfolio

A results-driven product manager who creatively solves complex user challenges leveraging a foundation in UX/UI frameworks from UC Berkeley’s Jacobs School of Design. I have over 8 years of experience collaborating with engineers, designers, and stakeholders producing quantifiable results that achieve growth objectives.

My Mission is to help your business solve complex problems and thrive. Leveraging my expertise in UX Design Innovation, Data Analysis, Market Research, Stakeholder Buy-In, and Go-To-Market Strategy I deliver product-led solutions that increase the user experience and grow your bottom line.

charity: water

Growth Product Manager

May 2022 - February 2024 · 1yr 9 mos

Focused on enhancing user experiences to drive growth metrics. My responsibilities included developing and executing strategies for revenue growth enhancements and marketing initiatives, significantly improving user engagement and efficiency. By integrating advanced analytics and user feedback, I led initiatives to refine the website's user interface and content placement, resulting in a more intuitive and effective online presence. Collaborating with cross-functional teams, I applied my skills in data analysis, A/B testing, and innovative problem-solving to identify and implement growth opportunities, consistently prioritizing the user experience in driving organizational growth. 

  • Initiated and launched a new user upgrade experience that doubled the annual user upgrade rate resulting in a 14% increase in Annual Recurring Revenue

  • Engineered user data mapping framework and led user research to create user journey maps to deliver key insights for website re-design driving a 17% increase in user session conversion rate

  • Solved internal inefficiencies and unlocked growth by creating an internal design system and Content Management Software

  • Fostered a culture of A/B testing and experimentation by launching an internal experimentation repository

Grow by Gifting

Co-Founder

October 2020 - Present · 3 yr 6 mos

Bootstrapped the company's development from its early stages with no outside capital, focusing on sustainable growth. My role involved creating and implementing growth strategies, notably establishing a successful B2B corporate market niche that secured key vendor partnerships. I spearheaded strategic marketing initiatives using advanced tools like HubSpot and Google Ads, contributing to significant enterprise deals with Fortune 500 clients. My efforts in enhancing the website's user experience, including SEO optimization and improved site hierarchy, significantly increased conversion rates. Through this experience, I honed skills in data-driven marketing, strategic partnerships, and collaborative team leadership.

  • Grew from $0 to $100k in first six months, delivered an average of $10k Monthly Recurring Revenue in FY23

  • Managed digital product development leading a four-person team of third-party engineers to execute strategy

  • Engineered and implemented marketing engine, leveraging SEO, digital ads, and email securing $80k in ad revenue in FY23

Juniper Square

Associate Marketing Professional

April 2021 - Sep 2021 · 6 mos

Responsible for driving go-to-market strategy for an enterprise product, worked with the leadership team to conduct market analysis, total addressable market, competitive landscape analysis, create an ideal customer profile, build and test lead scoring model, integrate and automate lead generations, and build a go-to-market sales strategy for the enterprise sales team.

  • Engineered lead-scoring model, increased outbound sale demos booked by 25% over six months

  • Implemented and automated lead generation with MarTech software ZoomInfo, Intercom, and Outreach to Salesforce, boosting lead capture by 60% and quality by 28%

Marketing Associate

Nov 2020 - March 2021 · 5 mos

  • Managed and curated digital marketing ad strategy, sales team pitch decks, value props, and marketing campaigns

Business Development

August 2019 - November 2020 · 1 yr 4 mos

  • Created a Total Addressable Market and Ideal Customer Profile for the enterprise market segment

  • Increased enterprise Sales-Qualified Leads by 1250% by integrating market research with Go-To-Market strategy resulting in hiring an enterprise sales team

  • Expanded product to new verticals using third-party data and market analysis, delivered a 10% annual increase in deal closures

Consumer Financial Service Corporation

Provided Fortune 500 clients valuable insights through competitive landscape analysis, product & feature analysis, and product marketing positioning. Additionally, my work involved conducting UX research to improve user interfaces and marketing efforts, which significantly enhanced client retention and revenue

  • Managed and orchestrated user interviews, group studies, and surveys to deliver innovative improvements for products

Business Management Consultant

Nov 2018 - May 2019 · 7 mos

Skills Worth Noting

Product Strategy

Project Management, Agile Methodologies, Scrum Methodologies, Strategic Vision, UX, Product Road Mapping, Product Development, Product Strategy, Cross Functional Collaboration

Business Strategy

Market Research, Competitor Analysis, Go-To-Market Strategy, Experiment Design, Statistical Data Analysis, Unit Economics, Pricing Models (ROI, CAC, GRR, LTV, MRR, ARR), Marketing Ad Strategies, Upsell & Expansion Strategies

Tools & Technologies

CSS, HTML, MySQL, API, SEO, Looker, Iterable, Microsoft Office Suite, Google Docs Suite, JIRA, Confluence, Miro, Trello, Asana, Airtable, Zendesk, Intercom, Slack, Blaze, Amplitude, Contentful, Notion, Telnyx, Salesforce, HubSpot, Shopify, Marketo, Google Analytics, Google Tag Manager, Intercom, HotJar, Figma.